Advertising is a marketing strategy that involves communication with the audience through sponsored means to promote or sell a service, product, or idea. The presentation of these promotional messages is called advertisement or ad. Advertisement not only benefits the business but the customers as well. Advertising is done using various mass media including traditional media and new media. It can be utilized to create awareness about a product or a service, to increase sales, to establish one’s image, connect with the potential and current customers and for several other reasons.