We are living in the world where everything is digital. Conventional channels for promotion are now outdated completely. No, they are not! In fact, even where everything is getting digital, there are some traditional marketing channels that continue to be extremely effective. Among the various print media channels, newspaper is the most circulated and read. There is also no doubt that electronic media channels like TV and radio are also quite effective. However, local newspaper has its own distinct benefits. Here are some of them.
Most of the times the readers are proactive and they search for the ads and deals. Of course there is no guarantee that if your ad is in the newspaper the readers will definitely see it. However, if the reader is looking for something that you sell, it is quite likely that your ad will be able to attract user attention. What’s even better is that since they themselves have searched your ad they will take more time reading and understanding it.
When your favourite TV show is interrupted at the most crucial time for the commercial, it results in bad experience. The ‘to your face’ advertising methods, such as TV ads and pop-ups on the website are considered to be intrusive. They often don’t go down very well with the users. But with the newspapers, the ads are usually placed along with the relevant section making them less intrusive. For instance, if you want to buy sports goods you could find the sports ad in the sports section.
There are several newspapers circulated daily. However, people usually stick to the newspaper of their choice. Usually it is the emotional aspect of it that makes a particular newspaper more trustworthy to them. This helps a better overall impression. People who trust a particular newspaper may also end up trusting the ads in it. This is more psychological than anything else. So, it gives you the opportunity to build better brand reputation.
You don’t always have to get your ad published within the content of the newspaper. You also have the option to send the supplementary inserts along with the newspaper. It is true that people often discard the leaflets that come with the newspapers. However, if someone is looking for something that you offer, they will be attracted to your ad.